peeker
Tracy300 - THE TOP DVD SELLER
August 9th 2007 09:43
300 grossed $210 million in theatres as well as becoming the top film in national home video sales and rental charts within its first week in stores. I think this is quite an achievement. On the Nielsen VideoScan First Alert sales chart for the week ending August 5th, 300 beat its closest opponent, Universal Studios' Hot Fuzz, by a margin of more than 7-to-1.
On Home Media Magazine's video rental chart, 300 took the top spot with estimated rental earnings of $11.9 million, compared with $6.4 million for the second-positioned Hot Fuzz, even though usually strong sellers make weak renters. This is a fact I never knew.
This is not to downplay the first-week showing of Hot Fuzz. It grossed $23.6 million in theatres, but after seven days had already earned more than 25% of that in rental stores alone. So it seems it was more popular on DVD than at the cinema, as it debuted at No. 2, with first-week sales pegged by studio sources at more than 1 million units – much higher than expected for a title of this box office.
20th Century Fox's Pathfinder, an action film that made a little more than $10 million in theatres, debuted at No. 3 on First Alert and at No. 6 on the rental chart, with $4.5 million in rental revenue.
On the high-definition disc charts, 300 was the top seller on the Blu-ray Disc and the HD DVD charts. The Blu-ray Disc version outsold the HD DVD edition by a margin of nearly 2-to-1.
Interesting stuff, I would've thought 300 would have more sucessful at the cinema because of the enhanced graphics we have at cinemas nowadays, but it seems people chose the DVD option instead.
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